Bangladeshi University Students’ Behavioral Intention to Adopt Mobile Payment for Academic Fees The Impact of Perceived Usefulness, Hedonic Motivation, and Government Support
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Abstract
The global financial transaction system is dramatically changing because of the rapid adoption of mobile payment (m-payment), instigating an investigation into the drivers of acceptance of m-payment for academic fees by Bangladeshi University students. This research investigation aims to explore Bangladeshi university students’ intention to adopt mobile payment (m-payment) for their academic fees. A convenience sampling was utilized, and a total of 124 University Students were used to analyze the data. The investigation formulates PLS-SEM modelling for analyzing the measurement and structural model. Three independent variables, Perceived Usefulness, Hedonic Motivation, and Government Support, were used to examine behavioral intention to adopt mobile payment for academic fees among Bangladeshi university students. The findings of this existing research investigation show that the three variables positively and significantly affect behavioral intention to adopt m-payment among Bangladeshi University Students. The research suggests the need to use mobile payment systems in universities’ financial operations to enhance service efficiency. M-payment service providers can meet the specific needs of university students by enhancing user experience. The government support motivates m-payment service providers to take effective organizational decisions.
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