Vol. 2 No. 1 (2026): DIGITIVE Edisi Januari 2026

DIGITIVE; Indonesian Journal of Digital Business, Management, and Accounting is dedicated to fostering the exchange of ideas between academics, practitioners, and government institutions in the fields of Digital Business, Management, Accounting, Information Technology, and Entrepreneurship. This journal is published twice a year, in January and July. Articles published in this journal present objective analysis on the topics of Digital Business, Management, and Entrepreneurship from an academic perspective  in the form of: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Reviews of papers, books, and resources.

Published: 2026-01-05

Pengaruh Citra Merek dan Religiusitas terhadap Keputusan Pembelian Produk Mc'Donalds Pasca Kampanye Boikot (Studi pada Generasi Z di Kota Surakarta)

Usamah Al Mujaddid, Mutya Paramita Pratita (Author) | 1-11 Pages

Analisis Efektivitas Penggunaan Jasa Pjek Sebagai Media Promosi dan Saluran Distribusi Produk UMKM di Kecamatan Jatirogo, Tuban

Meytha Nur Fransiska (Author) | 12-18 Pages

Analisis Tren dan Peramalan Harga Emas Jangka Pendek Menggunakan Pendekatan Forecasting Time Series

Pratiwi Dwi Saputri (Author) | 19-24 Pages

Pengaruh Pelatihan Berbasis Kompentensi dan Pengembangan Karir Terhadap Kinerja Karyawan di PT. Quty Karunia

Leni Mislaeni (Author) | 25-34 Pages

Pengaruh Ulasan Produk dan Volume Penjualan terhadap Persepsi Konsumen dalam Pengambilan Keputusan Pembelian Online di Shopee

Mifta Khul Annisa Rahman (Author) | 35-43 Pages

Strategi Inovasi Pengembangan Produk untuk Meningkatkan Daya Saing Jamu Herbal PT Air Mancur

Hanna Margadita Wigyartantri (Author) | 44-47 Pages
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DIGITIVE; Indonesian Journal of Digital Business, Management and Accounting ISSN xxx , E-ISSN xxx is an open access scientific publication and peer-reviewed journal, published Indonesia Imaji Publishing Company. This journal contains articles in the field of Digital Business and Entrepreneurship with the scope of topics such as Entrepreneurship, Digital Business, Accounting, Financial Management, Human Resource Management, Marketing Management, Behavioral Management, Artificial Intelligence (AI) and automation in business, E-commerce trends, Digital transformation in SMEs, Blockchain and fintech innovation, Augmented and Virtual Reality (AR/VR), Computer Science, Data Mining, Human Computer Interaction, Information System, Software Engineering, and other related topics. 

DIGITIVE; Indonesian Journal of Digital Business, Management, and Accounting is dedicated to fostering the exchange of ideas between academics, practitioners, and government institutions in the fields of Digital Business, Management, Accounting, Information Technology, and Entrepreneurship. This journal is published twice a year, in January and July. Articles published in this journal present objective analysis on the topics of Digital Business, Management, and Entrepreneurship from an academic perspective  in the form of: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Reviews of papers, books, and resources.

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