DIGITIVE; Indonesian Journal of Digital Business, Management and Accounting is dedicated to fostering the exchange of ideas between academics, practitioners, and government institutions in the fields of Digital Business, Management, Accounting, Information Technology, and Entrepreneurship. This journal is published twice a year, in January and July. Articles published in this journal present objective analysis on the topics of Digital Business, Management, and Entrepreneurship from an academic perspective  in the form of: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Reviews of papers, books, and resources.

Published: 2026-01-05

Pengaruh Citra Merek dan Religiusitas terhadap Keputusan Pembelian Produk Mc'Donalds Pasca Kampanye Boikot (Studi pada Generasi Z di Kota Surakarta)

Usamah Al Mujaddid, Mutya Paramita Pratita (Author) | 1-11 Pages

Analisis Efektivitas Penggunaan Jasa Pjek Sebagai Media Promosi dan Saluran Distribusi Produk UMKM di Kecamatan Jatirogo, Tuban

Meytha Nur Fransiska (Author) | 12-18 Pages

Analisis Tren dan Peramalan Harga Emas Jangka Pendek Menggunakan Pendekatan Forecasting Time Series

Pratiwi Dwi Saputri (Author) | 19-24 Pages

Pengaruh Pelatihan Berbasis Kompentensi dan Pengembangan Karir Terhadap Kinerja Karyawan di PT. Quty Karunia

Leni Mislaeni (Author) | 25-34 Pages

Pengaruh Ulasan Produk dan Volume Penjualan terhadap Persepsi Konsumen dalam Pengambilan Keputusan Pembelian Online di Shopee

Mifta Khul Annisa Rahman (Author) | 35-43 Pages

Strategi Inovasi Pengembangan Produk untuk Meningkatkan Daya Saing Jamu Herbal PT Air Mancur

Hanna Margadita Wigyartantri (Author) | 44-47 Pages

Bangladeshi University Students’ Behavioral Intention to Adopt Mobile Payment for Academic Fees

The Impact of Perceived Usefulness, Hedonic Motivation, and Government Support

Sakib Talukder, Md. Zaber Hossain, Md. Muntasim Rafi, Most. Karima Ali (Author) | 48-59 Pages

Analisis Forecasting Penjualan Produk “Vie Cookies and Snack” Tahun 2026 Menggunakan Metode Weighted Moving Average

Dina Puspita Rini, Rapika Aulia Marta, Nabila Berliana Defani (Author) | 60-65 Pages

The DVCE Framework: Designing Future-Ready Business Models for Indonesia’s Economic Acceleration

Asep Koswara, Neni Kurniawati (Author) | 66-77 Pages